WhatsApp marketing refers to using the WhatsApp platform to reach customers with personal messages, promotions, and support instead of relying on traditional channels. It matters because customers respond to it faster and more positively than email or social media. Results are quick and measurable too. Anantya.ai brings the highest quality WhatsApp marketing services to businesses, wi... https://anantya.ai/blog/whatsapp-marketing-a-direct-communication-with-customers/