This study addresses the way in which Brazilian companies are internationalising. their motivations for internationalization and competitive advantage in this process. The article analyzes in depth a software company that since 2002 has been working successfully in the global market. The theoretical framework used is supported in three major theories on the internationalization: the a... https://www.chiggate.com/l-oreal-preference-permanent-hair-colour-4-tahiti-dark-brown-sale/